TikTok emerges most downloaded social media app

TikTok emerges most downloaded social media app

Industry insiders had told ET earlier that usage and engagement rates of TikTok and Instagram's live videos have gone up significantly during the lockdown with more content and views being generated by users.

TikTok (ByteDance), WhatsApp (Facebook), Facebook, Helo (ByteDance), Instagram (Facebook) and VMate (Alibaba Group) were the most downloaded apps categorised under the social networking category on iOS or the social, communication category on Google Play in the week starting March 22.
In a televised address, Prime Minister Narendra Modi had announced a 21-day nation wide lockdown on March 24 which is to end on April 14.